Atlanta SEO | Atlanta Web Design

This is the second installment of Website Strategies that Really Work! In the first issue, we talked about the importance of training yourself to look ahead and to “lead your target”. Visit the Website Strategies that Really Work category to read all of them! Atlanta Website Design services are provided for all who request them. Since for some strange reason I have another hunting analogy in mind I will begin by talking about picking the right seo tools.

In my many years in business doing search engine optimization one of the biggest challenges has been picking the right tools. There are many seo tools just like there are many types of hunting guns. Often, the type of prey you are hunting will determine the type of gun you need. The trick is in knowing which gun works best for which prey! So it is in seo. There are literally hundreds of tools offered from thousands of vendors. So many choices. All of them claim they can get you “Top Ranking in Google, Yahoo and MSN!” too. Sounds really too good to be true, doesn’t it? The thing is about hunting, it is a thing that is passed down from generation to generation. The tips and tricks. The do’s and don’ts. The insider secrets. Those are the things that make a hunter successful or not. So if grandpa says use a shotgun for duck hunting, you don’t question him, you just go get you a shotgun and then ask him to show you how to hunt duck!

Well, just for a few minutes, I want you to imagine I am that sweet old grandpa figure, just brimming with good old hunting knowledge and truly desirous of sharing all of his vast hunting knowledge with you! SEO can be a really intimidating subject for many people. So much to know. So little time. That is why I like to use these sort of cute analogies. I hope to make the subject shrink as you see it from a different perspective. Basic seo boils down to 3 fundamental things; 1) Good title & tags, 2) Good page content and 3) Lots of quality links from other websites. Sounds simple, yes? The thing is, these three things cover a pretty large scope of skill sets and tools.

When those little duckies are flying along way up there in the sky and there are a whole bunch of them in a group and you want to hit as many of them as possible which gun would you want? An elephant gun? A deer rifle? A glock? No, of course not! You need a shotgun! So it is if you wish to shoot at a number of seo areas. You need a tool that has the capability to give you good range and striking power while reaching a broad scope of targets. You also need a tool that has a good user manual and a good support base.

In all my experience the absolute best tool I have found is IBP. First known as Internet Business Promoter, IBP is the best seo tool out there for small and medium size businesses. When you get real serious about doing seo you will need to get this tool. There are other tools out there. Some are less money, some are more. IBP is the only one that is worth a bean. The reason I say that is because they have been able to deliver a tool that include accurate ways of performing ranking analysis and reporting.

Without accurate analysis and reporting, you have no way to track your performance and results. Without accurate analysis and reporting you are in a sense “lost in the woods”. Especially when hunting duck, you need to find yourself a clearing. With advanced technology and subscription based updates IBP essentially creates the “clearing” for you. This clearing allows you an open field from which you can target, track, adjust and successfully “bag” your desired search phrases.

Another reason why you need to use a shotgun to hunt duck is that shotguns shoot out many many little pellets all of which hit a target. Similarly, IBP provides you with the tools you need to target and track thousands of phrases simultaneously. Not sold yet? If not I would question whether or not you really want to go seoing.

Remember, I am just your sweet old grandpa but I do tell it like it is! All kidding aside, this month’s Website Strategy is to pick the right seo tool. This one also comes with a blatant product endorsement as well. BUT, even though I do make a commission on any sales this one is really for you, not for me. You see, this tool is really a seomaster’s tool. I am sharing it with you because it will make you money. Plus, I offer training services for IBP. So if you are a true DIY, (do it yourselfer), get the IBP tool, and then let me know if and when you would like me to show you how to use it for maximum impact!

Please comment below if you have any questions or suggestions! Thanks for reading this and I promise the next installment will be a must need to read too!

Best Regards,

Douglas Hauptman

770.597.0271