Atlanta Video Marketing Tips
Video marketing is a fairly new thing in SEO. It invloves producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.
5 Reasons Why Atlanta Video Marketing Is Great
- Google owns YouTube and therfore is showing more and more videos in the search results.
- These days producing a video is inexpensive and posting it is free.
- Many video sharing services such as YouTube have tools to help people spread the word. Think about it. People in Atlanta will actually market your videos for you!
- Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is less.
- Video communities are a lot more engaged than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month!
5 Steps to Producing a Video
- Decide what kind of video you want to record (talking head, based on a PowerPoint presentation, from your computer screen, interview, etc.)
- Get a good microphone and a camera. It doesn’t have to be a professional camera. Sometimes a simple digital camera is enough.
- Write the script or prepare the content. Do a practice run first.
- Record it.
- Do some minor editing using free software such as Windows Movie Maker. You will probably need to trim out the end and the beginning, and add a watermark with the URL of your website.
Where You Can Submit Your Video
YouTube – http://www.YouTube.com
Google Video – http://video.google.com
Yahoo Video – http://video.yahoo.com
FlickLife – http://blip.tv
Crackle – http://crackle.com
Flurl – http://www.flurl.com
BoFunk – http://www.bofunk.com
Vimeo – http://vimeo.com
Flixya – http://www.flixya.com
A Case Study
In case you are still not 100% convinced that Atlanta video marketing is an amazing tool to drive massive traffic to your website, listen to this. Last month a firm I know of recorded four videos for a client and distributed them to the services mentioned above.
They used some tricks, picked the right keywords, and created some backlinks to them. Then they social bookmarked them, submitted their RSSs to some RSS search engines, and they finally pinged all the pages that we created. All this took them 4 hours. In 6 days, our client’s videos had 150,000 views! Do you realize what that means? 150,000 people discovered that company in less than 6 days. He got 1,746 visits and $11,235 in revenues from that campaign. His investment was very low. Are you a video marketing believer now?
Now please understand that the “tricks” are the secret sauce and really make the whole thing come together. You can figure them out the hard way or you can hire a consultant to teach you how. Depending on how much your time is worth it probably will be more cost effective to hire the consultant.
Doug Hauptman is a serious entrepreneur. AtlantaWebsites.com, one of his 8 successful businesses, is a creative web design and Internet marketing agency with offices in Conyers and Covington, GA.
Doug writes Doug’s Atlanta SEO Blog, one of the most prestigious and popular entrepreneurship and Internet marketing blogs in Atlanta.