To landing page or not to landing page, that is the question. The subject is is it a good idea to make pages optimized for specific phrases and include them in a xml, sitemap or other feed? (more…)

Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. While most people understand that links are important, they generally don’t understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. (more…)

Would you like to know how to get great local presence for your small business in you local area? Follow these simple steps to conduct a successful local search engine marketing campaign. First, you should have a website which is able to generate natural content dynamically. In other words, you need a blog, or bulletin board, or some other application that generates a rss or xml feed. When you do this, the search engines are able to easily pick up your website content quickly. (more…)