Compare Your Link Popularity with Competitors
Track how well your website is doing compared to your competitors. See what your competitors' weak points are. This will help you to craft an outranking strategy.
Know Who Links to You
After the Google Penguin updates, it is important to measure not only the quantity of your backlinks, but their quality too. Find out who links to you and remove toxic links that may harm your rankings.
Diversify Your Backlink Texts
If you have too many exact matching backlink anchor texts, your backlink profile will look unnatural for search engines. To assure your site doesn't alarm the Google Penguin penalty filters, analyze what texts are used in links to your pages and diversify them.