We use Google Analytics Ecommerce tracking to allow us to identify the exact transactional value from each sale that our Google AdWords campaigns generate.
With this information we can optimize your Google AdWords campaigns towards higher ROI instead of solely focusing on CPC, CTR or clicks.
Feed and Campaign Optimization
Show your products on Google.com with pricing and images when people search for them.
We will optimize your data feed for maximum visibility using proprietary software and optimize your Google Shopping campaigns for maximum ROI.
ofCertified AdWords Professionals
Each client in AtlantaWebsites receive a dedicated team of experienced PPC professionals. Your point-of-contact is a certified AdWords professional with a proven track-record in ecommerce campaigns and he’s backed by a PPC Supervisor with years of experience.
We're Proud To Be A
Certified Google AdWords Partner
The Google Partner Program
only includes certified agencies
We meet Google's stringent eligibility and training requirements
Benefit from our proven expertise like dozens of other small businesses
StrategiesDevelopedfor Ecommerce Stores
Creating and optimizing Google AdWords campaigns for ecommerce businesses requires unique strategies. In AtlantaWebsites we use internal strategies to ensure that you get most out of Google AdWords without a lot of risk.
This includes keyword selection, ad copy tricks to attract buyers and ad sheduling to only show our ads in the top buying time of the day.
Competitor, Market and Industry Research
Extensive Keyword Research Focused on Generating Sales
Hand-Written Ad Copy Focused on Generating Sales
Ad Extensions for Ecommerce
Strategic Optimizations Scheduled Every Month
Monthly Report & Conference Call
Frequently Asked Questions
Do You Completely Discard My Own Campaign When Building Yours?
All the data that you have collected in your campaign is carefully weighed in when we create our new campaign.
The best ideas on how to build your new campaign are often found within your old campaign. It’s not always the case, but in 95% of the campaigns we build in White Shark Media, we gain insight into the client’s previous campaign.
What reporting do you offer?
Once a month you will receive an official Search Engine Marketing report. It contains:
A breakup of campaign performance at the campaign, ad group, ad copy and keyword level
Optimization highlights & takeaways
A ‘Moving Forward’ section
See an example of an AdWords Report. Furthermore, we also always urge our clients to join a GoToMeeting session where we discuss the monthly report and the plan moving for the following month (s).
Weekly or bi-weekly optimization updates via email are also standard as well as the ability to set up a phone meeting any time you see fit.
Is My Budget Paid Directly to White Shark Media?
No. Your ad spend and the White Shark Media management fees are paid separately.
Your ad spend is paid to Bing Ads or Google AdWords. The White Shark Media management fee is paid directly to White Shark Media through 2Checkout.com (our online payment processing partner).
Do you create Google Shopping data feeds from scratch?
Unfortunately not. Due to the time-extensive manner of creating and subsequently keeping the data feed updated we can’t create data feeds from scratch.
At the very least we need your Shopping Cart software to export your product list via an XML file. Most major Shopping Cart providers offer this as standard in their platform. Your Regional Sales Manager will be able to identify what Shopping Cart you have and whether we can manage your Google Shopping campaigns.
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